Art, Design and Media by Matthew K. Grundy
Moon Lights: Print Advertback
Project details: art direction, graphic design & Typography
Print advert for Diamondback Mountain Bikes, on which my role included concept, art direction, photo editing and print layout. While the freezing effect on the light was increased digitally, mostly by adding the whisps of vapour, most of it was done in-camera by using medical cryo-spray - this one was a lot of fun!